2020 Will Be A Great Year For Michael Jordan, Here Is Why
Few professional athletes have captivate your imagination like that of “His Airness” Michael Jordan. During his amazing 15-year career with the Bulls and Wizards Jordan was dramatic on the field and became well-known for his amazing skill, both from the arc and with his high-flying dunks as well. Many consumers are quickly realizing that Jordan is every bit the shrewd and keen businessman as he was the astonishing athlete on the basketball court. Jordan, who has made a fortune in endorsements, recently marketed his own product line from Nike and even opened up his own store in Chicago. With many products personally selected by Air Jordan himself, Mike is proving that his business acumen is every bit as solid as his playing talents were.
Not many people realize that Michael Jordan has actually made more in royalties from the sale of his brand of Nike Shoes than he ever did from his playing days. In 2014, the Nike Jordan brand made sales of over $2.5 billion, netting him a royalty check of $100 Million. Here’s the rub, though: if all goes to plan, Jordan’s royalties from his sales of Air Jordans are expected to reach the eye-popping figure of $200 million by 2020. The shoes, jerseys, and other Jordan-themed products are expected to generate $4.5 Billion in revenue by 2020.
RELATED ARTICLE: Running Shoes 101
At present, Michael Jordan is worth $1 billion dollars. Most of his net worth can be attributed to his 90 percent ownership stake in the Charlotte Hornets (worth about $500 million) and the rest can be attributed to his various endorsements and product lines. While Jordan’s latest royalty is just (just!) $100 million dollars, the fact that Nike’s Jordan products are going to approach $5 billion by that time period means that the popularity of the Jordan is only going to continue to grow. Nike is an extremely popular brand, and the total revenue of the company is expected to hit $50 billion by 2020.
The fact that Jordan is slated to make over twice as much in royalties by 2020 than he did in his playing days ($93 Million) is a pretty telling statistic. Jordan has the “midas touch” and everyone knows that. Companies the world over would clamor for Jordan’s product endorsement. It also means something else as well, however: people do not purchase these items in such a high number unless they are a durable, high-quality item. Michael Jordan is a man who has very simple taste. He only wants the best. This also holds true for his shoes and other products. Now is the time for you to purchase the latest edition of Air Jordan shoes, jerseys or other products. Jordan only expects the best, and you should too.