This Video of Men Learning They’re Going To Be First-Time Dads Will Warm Your Heart
In a heartwarming, down-to-earth, one-minute video featuring real-life future dads, Dove pitches its Men+Care line of personal care products. The video inserts viewers into several real-life “big reveal” moments as they witness various men discovering the news they are going to become dads for the first time. The viewer shares in a joyous and intimate moment of each man’s life. The reactions are just what you would expect;
smiles, tears, hugs, excitement, some mild shock. The footage was shot on cell phones and personal video devices using no special lighting or effects, adding to the genuine feel of the piece. These authentic snippets are unadulterated, touching and effective in promoting the “Care makes a man stronger” theme being employed by Dove.